Utilization of Social Media in Supporting the Role of Government Public Relations in Sigi Regency
Keywords:
Social media; Policy information; Government programs; Community participation; TransparencyAbstract
This research aims to analyze the role of the Prokopim Regional Secretariat in utilizing social media, Facebook and Instagram, to support the activities of the Sigi Regency Government. The urgency of this research lies in the importance of effective communication between government and society in the digital era, where social media has become the leading platform for disseminating information and public interaction. The research method used is a qualitative approach with a case study design. Data was collected through in-depth interviews, direct observation, and document analysis and analyzed using thematic analysis techniques. The main findings show that Prokopim is significant in conveying information on government policies and programs via social media. Prokopim of the Regional Secretariat of Sigi Regency has four main tasks: communication, relations, management, helping each other with public relations tasks, and maintaining the image of the Sigi Regency Government. The implications of the four main tasks of the Sigi Regency Regional Secretariat Prokopim are increasing the effectiveness of government communications, strengthening relations with the community, ensuring the smooth running of public relations tasks, and maintaining and improving the positive image of the regional government. To optimize this role, improving the quality of human resources, paradigm changes, adequate facilities and infrastructure, and commitment from regional leaders are very important for optimizing the role of Prokopim. The findings of this research can be applied in the context of other regional governments that wish to increase transparency and public participation through social media, as well as contribute to the literature on government communication and the use of social media in bureaucratic contexts.
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