Mass Media in Political Communication: Transformation from Mainstream Domination to Social Media Power
Keywords:
Mass media, Political Communication, Media Transformation, Social media, Political InformationAbstract
This research aims to investigate the role of mass media in political communication, focusing on the transformation from mainstream dominance to the power of social media. The method used is literature analysis to investigate developments and changes in political communication influenced by mass media, especially with social media as a key element. This research also considers concepts and theories related to political communication, providing a basis for understanding the implications of these changes in people's political participation. The research findings highlight a significant shift in the dynamics of political communication, where mass media, which was previously dominated by the mainstream, is now transforming social media. Social media allows people to actively spread political messages, respond to current issues, and interact with political leaders. These changes affect how the public conveys and understands political information, creating a more open and participatory environment in the political process. The implications of these findings can provide valuable insights for political practitioners, mass media, and researchers to understand the role of media in shaping the dynamics of political communication in the digital era.
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